Volant, creator engine

Owners on camera with their Volant intakes

A first roster of truck and SUV owners who show the Closed Box Air Intake, the oil catch can and the filters on their own vehicles.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Wrangler JL catch can: reading the listing on camera

Illustrative. The creator reads 'Generous 3 oz. capacity lengthens service interval levels' off the Aluminum Oil Catch Can w/ Bracket listing, then shows the bracket on the Jeep.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Two creators a week, up to 10	Live by week: 0, 2, 4, 6, 8, 10. Six-week ramp (Proposed).
Who	Owners of trucks, SUVs and Jeeps	Silverado, Sierra, RAM, Wrangler and Frontier owners who can show their own engine bay.
Production	7 videos per creator per week	303 videos a month at 10 creators. Volume is what feeds the hook library.
Pay	Three bands, each with a base and a cap	Starter $300 fee, $600 cap; Standard $500 fee, $1,000 cap; Premium $800 fee, $1,500 cap.
Bonus	$50 flat past 100,000 views	One per creator per month, organic views only. Bonus at the cap: $300, $500, $700 by band.
Compliance	Claims sheet built from Volant's own wording	Creators quote approved lines only. No horsepower numbers, no invented results.
Category rule	Fitment and emissions come first	Vehicle and engine on screen. CARB Emissions Information checked before any claim.
Goal	$1 per 1,000 views	Target (Proposed). Starting Assumption inputs give $5.74, so the simulator shows what has to change.
Report	Every Monday, one page	Videos, views, cost per 1,000 views, hooks that worked, losers killed early.
Decision	Approve the roster and the claims sheet	Then the first two creators get briefed. Monthly ceiling: $15,000 (Proposed).

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I was Former COO and built the creator program and the paid ad engine alongside it. The playbook here is the same: many small experiments, one variable per test, losers killed early. The category is different. Vehicle parts is not something I have run, so the claims sheet and fitment rules come before the first brief.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

62
Reviews on one Closed Box Air Intake listing
The listing already shows a review count. A creator can point at it on screen instead of making up proof.
Published
52
Reviews on another intake listing
A second Closed Box Air Intake listing carries its own count. Different truck, same proof a creator can show.
Published
51
Reviews on a third listing
Another count on another listing. Three listings with reviews means three different vehicle owners to brief.
Published
100,000
Maintenance Free Miles, in Volant's wording
The PowerCore filter line says '100,000 Maintenance Free Miles of Driving'. That wording belongs to the brand and only goes on the sheet as its own line.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views, with a $1 target (Proposed). Pay, volume and formats all get judged against that one figure.
One variable per test
Seven videos per creator per week, and each test changes only the hook. Same truck, same filter, different first line.
Claims sheet before camera
Creators say what Volant's listings say, such as '1 Year Warranty' on the catch can. Nothing about horsepower or fuel savings.
Losers killed early
A hook that stalls after the first week gets cut. Winners go into the hook library and get reshot on another vehicle.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MartaMon 8:30 AM
This week's brief: one video per format, Closed Box Air Intake for Silverado and Sierra owners. Show the engine and the vehicle first. Lines come from the claims sheet only.
CaioMon 10:15 AM
Can I say the intake adds horsepower?
No. Only lines on the sheet. For the catch can use: Generous 3 oz. capacity lengthens service interval levels.
Weekly botAppMon 7:00 AM
Report ready. Best hook: the dry filter soap-and-water routine. Two losers killed early. Cost per 1,000 views is on the page, with the Proposed target next to it.
MartaWed 2:40 PM
Draft sent back. The voiceover claims the best filtration. That line isn't approved for this filter. Cut it and reshoot the first shot with the engine visible.
Weekly botAppThu 6:05 PM
Rafa's Frontier video passed 100,000 organic views. The $50 flat bonus is queued. One per creator per month.
MartaFri 9:00 AM
Check before posting: vehicle and engine on screen, fitment said out loud, no unapproved claim. Reply with the link.
Done. All three on screen, links in #drafts.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Fitment check
“Does this fit your Silverado? Check your engine first.”
Creator at the open hood, reads the vehicle and engine off the listing, then holds the box up to the bay.
Brief 02
Dry filter routine
“Soap and water. This is the whole filter routine.”
Overhead shot of the DryTech filter being cleaned in a sink. Voiceover reads the brand's maintenance line.
Brief 03
Oiled or dry
“Oiled or dry? Here are the filter options side by side.”
Two filters on a bench, creator holds each one up and names it. No performance numbers spoken.
Brief 04
Intake unboxing
“Unboxing a Closed Box Air Intake for a 6.2L V8.”
Handheld unboxing on the tailgate, parts laid out in order, one close-up of the box and filter.
Brief 05
Frontier owner Q&A
“Nissan Frontier owners, there is a Closed Box for yours.”
Talking head beside the truck, answers three comments from the last video, points at the listing.

Every product line in a video comes off the claims sheet word for word, for example “Volant Performance 3 oz. aluminum oil catch can with mounting bracket”, “Generous 3 oz. capacity lengthens service interval levels”, “Filter Life: 50K Miles”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Truck and SUV build channels
Owners who already post engine-bay work on Silverado, Sierra, RAM and F-150. They know the vehicles Volant lists.
Jeep and Wrangler owners
The catch can lists Wrangler JL and Gladiator JT fitment. Owner groups for those vehicles are a direct fit.
Garage and DIY creators
Creators who already show filter cleaning and intake swaps, and who can explain fitment without a script.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site, so recruiting starts from direct outreach, not an existing program.

Five filters, fewer each step

1Owns a matching vehicle
Truck, SUV or Jeep that appears in the Volant vehicle search. No borrowed trucks.
2Shows the engine
Past videos with the hood open and the part visible, not only exterior shots.
3Reads a sheet
Can quote a line exactly and stop. Improvisers get a Starter slot at most.
4Clean audio
Voice audible over the engine. Seven videos a week only works if the first take is usable.
5No emissions-defeat content
Nothing in the channel history about removing or bypassing emissions equipment.

Part 7 of 15

Who

Silverado weekend owner
Drives a Silverado or Sierra, does his own maintenance, explains each step slowly.
Likely product: Closed Box Air Intake
Wrangler trail builder
Jeep JL or Gladiator owner who posts build updates and answers parts questions in comments.
Likely product: Aluminum Oil Catch Can w/ Bracket
F-150 garage regular
Ford truck owner with a steady engine-bay series and a loyal comment section.
Likely product: Aluminum Oil Catch Can w/ Bracket
Filter cleaning explainer
Shows maintenance routines at the sink and likes the soap-and-water angle.
Likely product: DryTech Air Filter
Old-school oiled filter fan
Prefers oiled filtration and can explain the difference to newer owners.
Likely product: Oiled Air Filter
Tacoma daily driver
Toyota owner who wants straight answers on fitment and what the box includes.
Likely product: Closed Box with Ram Air Scoop

Left off, every time

Anyone who shows an intake used to defeat emissions equipment, promises horsepower or mileage gains, can't show the vehicle fitting, or sells a competing intake. Category rule: no emissions claim without checking the CARB Emissions Information page first.

Part 8 of 15

First twenty

Silverado owner with a weekly garage series
Sierra owner who films maintenance days
RAM 1500 owner with an engine-bay channel
F-150 owner who explains parts before buying
Wrangler JL trail builder
Gladiator JT owner who does his own upgrades
Tacoma owner who posts daily-driver updates
Nissan Frontier owner with a parts Q&A habit
Suburban family owner who does his own filters
Escalade owner who films detailing and parts
Tundra owner with a build log
Ford Bronco owner who films install days
Dodge Durango owner who shares maintenance routines
Corvette owner who talks about air filters
Challenger owner with a maintenance series
Garage creator who cleans filters on camera
Mechanic's apprentice who explains fitment
Truck-meet host who interviews owners
Overlanding creator who films filter upkeep
Retired mechanic who answers comment questions

Part 9 of 15

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“Volant Performance 3 oz. aluminum oil catch can with mounting bracket”
Catch can intro, any vehicle the listing names
“Generous 3 oz. capacity lengthens service interval levels”
Catch can voiceover
“Machined and powder coated 11 gauge aluminum brackets provide a easily accessible secure mounting location that will not stress sensitive engine components”
Bracket close-up shot
“1 Year Warranty”
Catch can closing line
“Filter Life: 50K Miles”
DryTech filter videos
“Choose a Drytech Dry Filter for improved performance, easy soap and water maintenance, ideal for all cars and trucks”
Dry filter routine format

Never said

Each one with the reason it stays out.

It adds horsepower
No performance figure is on the approved sheet.
It improves fuel economy
Not in Volant's listing wording.
Legal in every state
Emissions status depends on the listing and CARB information.
Better than any other intake
A comparison the listings don't make.
Fits any truck
Fitment is by year, vehicle and engine only.
Install it in minutes
No install time appears in the facts.

To confirm with the brand

Held until someone on the brand side signs off.

Free US Shipping on Orders $100+ (Lower 48 states)
The same banner warns some orders may take longer to ship. Confirm the current note before any creator mentions shipping.
CARB Emissions Information
Confirm which listings carry approval before any creator speaks to emissions.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
New to the channel, one matching vehicle: a lower base and cap while we learn which hooks fit.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Steady posters with proven fitment videos: a higher base and a cap tied to their weekly volume.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Creators whose hooks already win in the library: the top base and cap, and first call on new formats.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, however many videos pass 100,000 views.
Per video, flat: $50 once a single video passes 100,000 views.
Organic views only. Paid boosts of the same video never count.
No bonus on a video that broke the claims sheet or the category rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

On Assumption inputs the cost is $5.74 per 1,000 views against a $1.00 target. It closes if 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Volant creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Sheet signed, first two creators briefed
The claims sheet and category rules are approved first. Then two creators a week join, up to 10 over six weeks (Proposed).
Month 1
Volume and fitment
Seven videos per creator per week across five formats. At 10 creators that is 303 videos a month.
Month 2
Kill losers, build the hook library
Weak hooks get cut. The strongest ones are reshot on another vehicle, one variable per test.
Month 3
Move winners toward paid
Videos past 100,000 views get cleared against the claims sheet and sent to the exit-to-paid steps.
Day 90
Decision on the roster
Cost per 1,000 views against the $1 target (Proposed). Keep, change bands or stop. The data decides.
Ceiling
Monthly ceiling
All 10 creators at the top cap, bonuses excluded: $15,000 (Proposed). Nobody gets paid past it.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday: videos posted, views, cost per 1,000 views against $1, the hooks that won, and the losers killed early.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Fitment check	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Dry filter routine	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Oiled or dry	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Intake unboxing	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Frontier owner Q&A	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Exit to paid

From organic to paid

Pick the winner
Choose videos past 100,000 organic views, not the ones with the best comments.
Check the sheet
Every spoken line is matched against the claims sheet and the category rules before it moves.
Get permission
Written usage permission from the creator before any paid use.
Test one change
Run the video as is, then change only the hook. One variable per test.

From the video to the checkout

Intake videos land on the vehicle search, so viewers start from their own truck.
Filter videos link to Search Replacement Filters.
Catch can videos end on the listing that shows the 1 Year Warranty line.
Creators never promise a delivery date. The shipping banner says some orders may take longer.
The free shipping line is quoted exactly: Free US Shipping on Orders $100+ (Lower 48 states).

Part 15 of 15

Category rules

Aftermarket intakes: fit and emissions first

Volant sells to people who care about the exact vehicle, engine and emissions status. Creators follow these rules on every video.

Show the fit
Say the vehicle and engine out loud and show them on screen. Fitment is by vehicle and engine, never general.
Check emissions information
Before any emissions comment, check the listing and the CARB Emissions Information page. When unsure, stay silent.
No performance numbers
No horsepower, torque or fuel figures. The only performance wording allowed is what the claims sheet quotes.
Skip obsolete listings
Throttle Body Spacer listings are marked OBSOLETE. Creators don't feature them or any product marked that way.
Quote warranty exactly
Say '1 Year Warranty' as the catch can listing writes it. Don't stretch it to other products or add terms.
Respect the pay rules
A video that breaks these rules earns no bonus, and repeat breaks end the contract. Cap and bands stay as set (Proposed).

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Reviews on one Closed Box Air Intake listing

Reviews on another intake listing

Reviews on a third listing

Maintenance Free Miles, in Volant's wording

One number to protect

One variable per test

Claims sheet before camera

Losers killed early

Fitment check

Dry filter routine

Oiled or dry

Intake unboxing

Frontier owner Q&A

Four sources in

Five filters, fewer each step

Silverado weekend owner

Wrangler trail builder

F-150 garage regular

Filter cleaning explainer

Old-school oiled filter fan

Tacoma daily driver

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Sheet signed, first two creators briefed

Volume and fitment

Kill losers, build the hook library

Move winners toward paid

Decision on the roster

Monthly ceiling

From organic to paid

From the video to the checkout

Aftermarket intakes: fit and emissions first

Show the fit

Check emissions information

No performance numbers

Skip obsolete listings

Quote warranty exactly

Respect the pay rules

Want to see the first briefs?